Competitive Pricing Intelligence · Winnipeg, MB
DealersEdge tracks every F-150 listing across all Winnipeg Ford dealers — every single day. Each morning you open a dashboard that tells you exactly which of your units are overpriced, which are aging fast, and which ones could sell for more right now.
First month free · No contract · Takes 15 minutes to set up
Sound Familiar?
Your competitors adjust prices based on what's moving. Without a system watching them, you're reacting to customers — not leading the market.
By the time a lead brings up a competitor's price, the unit has been sitting for three weeks. That's $900 in floorplan and a deal you won't get back.
At 60 days, a $75,000 truck has cost you $1,800 in carry charges. Without daily market visibility, it's hard to justify a price cut before it becomes a write-off conversation.
That Lariat you moved last week? The same trim, year, and options sold for $4,200 more at the lot across town the same day. DealersEdge shows you the gap before the deal closes.
What You See Every Morning
This is what your Opportunity Matrix looks like — every unit on your lot, benchmarked against the live market, flagged and ready to act on.
| Status | Trim | Color | Days on Lot | Your Price | Market Avg | Market Floor | Floorplan Cost |
|---|---|---|---|---|---|---|---|
| Urgent | Lariat | Carbonized Grey | 67d | $79,995 | $76,240 +$3,755 | $74,900 | $2,010 |
| Urgent | XLT | Oxford White | 54d | $63,450 | $60,880 +$2,570 | $59,500 | $1,620 |
| Review | Tremor | Rapid Red | 38d | $89,900 | $87,650 +$2,250 | $85,900 | $1,140 |
| Opportunity | Platinum | Star White | 12d | $94,500 | $99,200 -$4,700 | — | $360 |
| Competitive | STX | Agate Black | 8d | $57,990 | $58,120 | — | $240 |
The Platform
No bloat. No 40-tab spreadsheets. Just the three things a dealer manager needs to walk the floor with confidence.
Every active listing across all tracked dealers — price, trim, color, days on lot — in one clean table. Filter to your segment and you're done in 60 seconds. Updated overnight, every night.
4.5 months of daily price trends by trim level. Know which trims are softening, which are holding, and what sell-through velocity looks like across every dealer in the region.
Your inventory ranked by urgency: competitive, watch, urgent, or opportunity. Each unit shows the market floor, floorplan cost to date, and a recommended price. Copy it. Export it. Done.
How It Works
Our system pulls live inventory data from every dealer website in your region automatically. No manual exports, no logins to manage, no third-party feeds to subscribe to. It just runs.
Every morning your dashboard is fresh. Each unit on your lot is benchmarked against the live market — competitive, review, urgent, or opportunity. No guesswork, no manual lookups.
One click copies a recommended price to your clipboard. Export the full list for your desk meeting. Dismiss anything that doesn't apply. Close the tab. Morning done.
Why DealersEdge
DealersEdge started as a data project to understand how Winnipeg's automotive market actually moves. We've been collecting daily pricing snapshots across every major dealer since December 2025 — that's 4.5 months of history no one else has.
We're onboarding our first dealer partners now, free for the first month. There's no sales process. Book 15 minutes — we'll pull up your own inventory against the live market, and you decide if it's useful. If it isn't, you've lost nothing.
Book a 15-min Demo →Questions
For now, yes — we started with the most competitive segment in Winnipeg. The data infrastructure supports any make and model, and we'll expand based on what our first dealer partners actually need.
We'll have a direct conversation about what it was worth to you. No surprise invoices, no auto-billing. Our goal is to earn the subscription — not lock you into one.
We only use publicly available listing data from dealer websites — the same information any customer can see. Your DMS, transaction data, and customer records are never accessed or requested.
No. It's a web app — open it in any browser on any device. Your team can access it on the sales floor from a phone, at a desk, or in a Monday morning manager meeting.
Listings are scraped nightly. You log in each morning to data that reflects what every tracked dealer had live on their website the evening before.
Dealerships across Canada spanning all major makes and models. Coverage is focused on new vehicle inventory — we monitor publicly listed asking prices, trim configurations, and days-on-lot data updated daily.